在购买一个网站之前,采取以下5个步骤

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托德·盖特芬格尔
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让十三水游戏开门见山吧. The premise of this post is simple 和 will probably elicit a big “no duh” from many of you. However, we know from experience that the majority of website buyers do NOT follow this mantra.

知道 为什么 你在去市场之前买了一个网站.

This is a business question about return on investment 和 real business benefits. Why are you going to spend hard earned money on a website? Before buying a website, see if you can answer yes to all these questions.

  • Are the goals specific enough to drive a decision to select a web partner?

  • Can you measure the success of website based on your goals?

  • Will the goals allow you to get buy-ins from all your internal stakeholders?

  • If you were responsible for this project, would you think the goals are reasonable 和 achievable?

  • Are your goals are specific, yet not so specific as to eliminate good partners or to limit them?

Based on our observations while selling hundreds of projects to countless more leads, we recommend that you go through these five steps before contacting anyone about a website 和 definitely before buying a website.

第一步:明确你的目标.

明确你为什么想要一个网站. Then write a clear, concise explanation of those goals for both internal 和 external audiences.

考虑一下你打算如何使用你的网站. 你需要什么样的服务水平? 你需要持续的支持吗?  你需要什么样的专业知识?  Do you just need a site built or are you looking for a web partner to get more out of it?

The more direct 和 tangible the goals, the better. 铅的转化是直接和有形的. 这些可以被测量和跟踪. Don’t overlook the direct, intangible goals, though.

You want visitors to make a buying decision based on the professional image of your website. Be realistic 和 realize that often a website can only play a supporting role in many ways. The website will support the br和, but alone it does not make or break the br和.

第二步:获得对目标的认同和支持.

Figure out your key stakeholders, 和 get their input on the goals. 不要让它成为一个共识性的决策过程, but use it as a way to refine your goals 和 to get others on board.

Talk to the ultimate decision maker early in the process. It’s odd how often we see them first learn about the project goals at a kick-off meeting. 别忘了和IT和法律部门沟通. They have lots of opinions 和 often come in at the 11th hour 和 either kill or delay getting a deal done.

第三步:分配适当的资源.

Web projects take significant effort, 和 you can’t outsource all the work to a web development firm. You must be engaged in the upfront requirements definition, the strategy, 和 the project.

The biggest client oversight is not allocating enough resources to get the content ready for the new site. Start planning the content early 和 figure out who’s going to find the photos, 获得奖状, 写的内容, 编辑的内容, 并批准它.

Step 4: Set everyone up to use the website goals to drive your decisions.

与关键的利益相关者交谈, 尤其是决策者, 和 agree that you’ll base all decisions relative to the goals. Discuss selecting a web development company 和 use the goals to overcome those wacky, 弧线球的反对.

Talk about how potential risks during the the project can be addressed by focusing on the goals before they become issues.

第五步:写一个RFP…然后删除它的90%.

或者只写下重要的10%. 十三水游戏看到很多rfp, 和 we’d say most do not achieve the desired impact for selecting a web developer.

  • rfp吓跑了好的合作伙伴. Good partners are busy 和 must quickly qualify the best leads. The odds of success are lower with RFPs, so they don’t even respond.
  • RFPs limit good dialogue that leads to creative solutions.
  • 小的需求(e.g., CMS preference, launch dates) in RFPs eliminate good partners unintentionally.
  • RFPs ask for unnecessary features that won’t meet your goals.

十三水游戏的建议?

Document your goals, define a budget range, 和 determine any deadlines. Then do a good web search, 和 get some referrals to create a short list of web partners. Have a nice old-fashioned conversation with them about your goals, budget, 和 deadlines.

Do you have any advice on the best way to define business goals? Are there any other tips for buying a website that you’d like to share? 十三水游戏很乐意在下面的评论中听到它.

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评论(2)
  • Robinson-谢谢你的反馈. 我希望这对你们有所帮助. Do you have any experiences that could lend some advice for purchasing a website?

  • 翻转网站是一项有回报的投资. 我开始从Flippa购买网站. I saw a promo code online, ssb20, which gave me 20% off their products so I thought to give it a go. Just use Safe Site Buying dot com to avoid fraud transactions. 但是我买的很便宜,所以我推荐它!

 
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