完善你的搜索引擎列表

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安迪Crestodina
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当你排名时,注意你的外表.

人们谈论搜索引擎优化总是谈论在你的标题和页面上放什么. 在正确的地方使用正确的短语, 重复正确的次数, 你的排名会更高.

搜索引擎优化不仅仅是关于排名高. 它也与搜索引擎列表的外观有关.

等级高,但等级正确
当你进行在线搜索时,你会得到一个结果列表. 不滚动屏幕,您可能可以看到其中的5个结果.

Which listing you click on not only depends on which one is at the top; it also depends on what the listing says. 有些结果看起来比其他的好. 有证据表明,列表的外观会影响它的点击次数.

你想让你的清单看起来不错. 事实上,通常是这个列表(而不是你的主页)给人的第一印象. So 花了很多心思 设计你的清单就像设计你的网站.

建立一个更好的搜索陷阱
假设你在斯普林菲尔德有一个捕鼠器商店,叫做汤姆的捕鼠器, 你想联系那些在斯普林菲尔德搜索捕鼠器的人. 当人们在谷歌中输入这个短语,你的清单就会出现, 它可能看起来像这样:

好,你等级! 但是你的清单看起来怎么样呢? 嗯.

注意蓝色链接是如何在单词“Springfield”出现之前被切断的. 这是因为谷歌在这个链接中显示的单词不超过9个. 更短的片名会让春田镇重新出现在画面中. 而且它会很大胆,因为它是潜在访问者搜索的短语的一部分.

此外,请注意这两行黑色文本是如何起伏的,缺失的部分和不完整的想法. 这是因为谷歌试图从页面上的几个地方拉相关的内容. 修改页面内容和页面描述可以解决这个问题.

通过一些改变,清单可以很容易地看起来像这样:

这个清单更容易阅读. 而且它的相关性更明显,所以它更有可能被点击. 它们之间的区别很微妙,但很重要.

把你的搜索引擎列表想象成一个广告. 就像你希望你的广告看起来不错一样,你也希望你的列表看起来不错.

但这不仅是修订后的清单看起来更好, 但它也更有可能排名良好,因为关键字(“Springfield”和“mousetraps”)更频繁和密集. 在本例中,对排名有利的内容也有利于点击率.

但我不能控制我的清单看起来像什么!
是的,你做的. 您的列表是站点的几个元素的组合:您的标题, 你的元标记, 你的页面内容, 和你的地址. 这些都是你可以改变的.

The blue link in Google is the website’s tag. 正如十三水游戏所说,谷歌当前显示标题的前九个字.</p> <p>The next two lines of black text are taken from either the <meta> description or the page itself. 这些应该是很容易改变的元素. 像Mighty-Site这样的内容管理系统, 像这样的更改可能需要5到10分钟,并且不需要程序员的帮助.</p> <p><span style="font-weight: bold;">大图片</span><br/> 设计你的网站在搜索引擎中出现的方式只是提高你的最终结果的一种方法. 确保它能引起注意,看起来不错,并且能清晰地传达信息.</p> <p>别忘了,你还需要一个完整的网络营销策略. 想想看:</p> <ul type="disc"> <li>如果你不进行排名,你的列表看起来如何并不重要. 所以十三水游戏还是推荐 <a href="/blog/dont-forget-the-seo-basics/">搜索引擎优化基础知识</a>:良好的网站内容和链接知名度.</li> <li>如果你对不相关或不受欢迎的短语进行排名,排名并没有帮助. 所以十三水游戏仍然建议进行彻底的关键词研究.</li> <li>如果你不能将访问者转化为收入,所有的排名和流量都不会有帮助. 所以十三水游戏仍然推荐优秀的可用性和引人注目的媒体, 包括视频, 动画, 又好的交互性.</li> </ul> <p>记住一个大的画面, 但是要注意重要的细节, 从第一印象开始.</p> <p><a href="http://www.beauty2bits.com/pages/contact/18.php">接触轨道</a> 如果你想帮助提升你的搜索引擎列表的外观,并使这成为你的整体网络策略的一部分.</p> <div class="crp_related"><h3>等等,更实际的见解? 是的,请!</h3><ul><li><a class="crp_link post-37081" href="http://www.beauty2bits.com/blog/personal-seo/"><figure><img 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