一封简短的“感谢”邮件大有帮助. 但它注定要被删除. And a Starbucks gift card is nice, but it doesn’t lead to love.
有无数个理由对你说谢谢. 但既然你读的是营销博客, let’s start with the marketing-related reasons to say thanks, 和 then make a list of marketing-related ways to show gratitude.
的合作者. 客户端. 的推荐人.
感恩是博客关系的中心, influencer marketing 和 all of modern-day digital PR. 那个作家或编辑花了他们的时间, their attention 和 that coveted press mention that helped so much.
And when someone gives you something, you know what to do next, right? 你说谢谢.
一个好消息! There are now more ways to say thank you than ever. This post is a quick look at 15 ways to show your gratitude, online 和 offline. 十三水游戏按简单到强大的顺序列出了它们.
这是一种简单快捷的表达感谢的方式. It often just takes a single click to share something they’ve done on the network of your choice.
But a sincere act of gratitude involves more than a click. Take a moment to look through their social streams 和 recent content. Find things that they’re passionate about 和 actively promoting. 这些都是最好的分享.
当然, 如果他们的内容中包含了你, sharing it with your audience is a polite way to show that you’re grateful. Make sure to mention them when you share so they’ll see it!
A bit more thoughtful than just sharing, write a comment. 许多博客把评论看得比什么都重要. 这是最直接的反馈.
一句评论打破了市场营销中的沉默. 这通常是谈话的开始. 交谈是友谊的开始.
So leave a comment on a recent post for someone you’re grateful for, then share it.
Say thanks 和 show that you’re a fan at the same time. 在LinkedIn上为他们背书. As long as you’re connected, you can endorse them for any of all of their skills.
但要保持相关性. If you have no experience with their acupuncture skills, it would be weird if you endorsed them for this skill.
There are lots of other ways to give thanks in LinkedIn.
LinkedIn的认可是一个反馈循环. 有些人会因为你的一项技能而认可你, so LinkedIn suggests that others endorse you for the same skill. Pretty soon you look like Microsoft Office is your specialty.
解决方案? 重新安排你的LinkedIn技能. But the feedback loop isn’t broken until people endorse you for that skill.
So it’s a kindness to endorse people for the skills that they are themselves trying to promote, 把它们推到顶端, 让反馈回路对他们有利.
To see which skills the person is promoting, scan the list of their endorsements. 如果这些数字不是连续的, then they’ve changed the order manually 和 they’re actively promoting a skill. 他们在寻求帮助!
This is an especially nice thing to do for young people, people in career transition or anyone new to any industry.
Here’s a trick that will put you in the top 1% of marketers 和 networkers of all kinds: lick a stamp! Do what 99% of people don’t do 和 send a h和written thank you note.
They only take a minute to write, but they stay on the profile forever. Take five minutes to write a thoughtful, detailed LinkedIn recommendation. 这是一种非常有力的表达感谢的方式.
LinkedIn makes it easy to collaborate on recommendations. They can request changes, reject it or accept it as is. LinkedIn also suggests that they write one back for you.
Note: This should be reserved for people you collaborated with. It’s not appropriate to give a professional recommendation for someone that you haven’t worked with at least in some way.
人们在网上到处寻求推荐. Quora, Reddit 和 LinkedIn groups are common places to find requests for recommendations.
Go to any of these sites 和 search for the skill set of the person you’d like to thank, you probably find people looking for that skill 和 asking for recommendations.
Now just drop in a quick suggestion, guiding the questioner toward the person you’re hoping to thank.
This one wasn’t intended as a thank you, but it might be my favorite recommendation of all time. 我真的很感激，老伙计，不管你是谁!
The right connection to the right person can change a person’s career. 或者，它们也可以堵塞一个忙碌的人的收件箱. 质量建议包括以下内容:
Here’s what a kind 和 generous thank you / introduction email might look like:
谢谢你，吉妮·迪特里希 Arment迪特里希 对于这封深思熟虑的邮件!
If you’re not sure if it would be a welcomed introduction, just reach out 和 ask first.
“Would you be interested in a quick introduction to Dave? He’s a champion marketer 和 he writes for the Springfield Times. Maybe you two could collaborate on a story sometime.”
And at certain times of year, they’re common 和 almost expected. If you’re thank you can also be called a “promotional product” is it really the best form of gratitude? Better than nothing, I suppose, but not the best way to say thank you.
“大多数人送的礼品卡都是轻率的, cheap items from China with their logo defacing the item or consumables that last 10 minutes. And they give them all during the holidays or obligatory times. A true business gift should represent the value of the 的关系, have the recipient’s name on it at the very least 和 be at an unexpected time. 不允许促销产品:-)" – 约翰·鲁林，《 Giftology
很有趣的想法，不是吗? 使其个人. 用他们的标志，而不是你的. Look at this nice bamboo cutting board I got in the mail yesterday. 我认为 特里先生 每次我用它. 谢谢你,特里!
警告! 考虑送酒? Remember, not everyone drinks … but if they do, consider champagne. It’s a great gift for the person who has everything. 香槟喝多了也没什么.
Amazon book 评论 are hard to win 和 very valuable. 它们是亚马逊搜索的一个排名因素, so good 评论 directly affect the visibility 和 sales of a book. Authors covet them dearly 和 are always grateful for a positive review.
So if you’d like to thank 和 author 和 you’ve read 和 liked their book, 写评论是一种非常有效的方法. 它的价值超乎你的想象.
Amazon also allows you to go above 和 beyond by creating a video review. Our book received one of these from Douglas Burdett at 炮兵营销 它仍然让我脸红. I’m truly honored that he took the time to create this.
为此我将永远感激道格拉斯. 我强烈推荐他的 市场营销的书播客. 这是为营销人员寻找礼物的好方法.
As with Amazon, 评论 in iTunes are also hard to come by. So a nice iTunes review is a lovely way to say thank you to that special podcaster in your life.
这不需要买或读一本书. Just listen to a few episodes 和 if you sincerely enjoyed them, 用快速回顾来表达你的感激之情.
After writing that review in Amazon or iTunes, let them know with a quick note 和 a screenshot:
“我写信是为了再次感谢你所做的一切. I also wanted to let you know that I enjoyed your [book/podcast] 和 I took a minute to write this quick review. “
他们是当地的企业吗? 如果是这样的话，这条路走得很长. This is another review that is both visible 和 valuable. 这比一封感谢信更有价值.
这是一个真诚的, legitimate thank you in the form of a Yelp review to someone to whom I’m grateful, Szewai在 合唱舞蹈工作室.
LinkedIn, Amazon, iTunes 和 Yelp are all types of social proof. They’re lovely, but they’re all stuck in those platforms. 但是证明可以用在很多方面. 它可以在网站的上下文中使用.
A few tips for saying thank you with a testimonial:
这是大. Think for a moment about the phrases that they may be hoping to rank for, 然后把这句话用在证词里.
If they put the testimonial on a page relevant to the phrase, 这可能有助于该页面在搜索引擎排名. A keyphrase-focused testimonial is one of the few things in marketing that boost both traffic 和 conversion rates!
Above 和 beyond all others, the greatest thank you is one that pays the bills. If the person whom you wish to thank is a service provider or someone who sells a high-value product, 花点时间想想:
得到任何想法? 花十分钟. 打几个电话. 如果你把他们联系起来, 它比十块钱还值钱,000股, 超过1000的建议, 超过100的评论. 发送合格的引信.
For many of you, these acts are performed many times per day. 你就越擅长表达你的感激之情, the more likely you’ll have reasons to give thanks in the future.
在理想的情况下, the thank you aligns with something that’s relevant to them personally, 及时满足他们当前的需求.
However you do it, be sure to show your appreciation. 跳过这一步，后果自负. 没有人喜欢忘恩负义的人.
任何你想感谢的人? 让十三水游戏把这里的评论作为感谢的地方. 或者最好不要在这里评论! Go out 和 express your gratitude for someone special!